Sport psychologist caddying on PGA Tour

caddying PGA Tour

I’ve been in the applied field of Sport Psychology for 10 years, 3+ years entirely as a full-time professional, leaving academia to pursue my passion and start my own business.

My major types of clients are professional golfers, and I have caddied on tour since 2006. Caddying was a natural fit because it was a way to morph into an “on the field” coach during actual competition; no better feeling in my opinion.

In 2012, I am caddying for my client during the last PGA Tour event of the year. He is playing well, 1st place after the first round, and although he moved back a bit during the other rounds, he still had a chance to post a top-10 finish.

Fifteen minutes before each round, we always had a coach-up session, where we devised our mental and course game plan. Every day we had the same simple mental game plan because simple is powerful and simple works. Thus, before the last round, he approached me and I laid it out for him (hence the big mistake).

In the past I have used the following game plan and mentality, and it has been successful, so I wasn’t freewheeling at all. However, there is a lot of intuition with coaching and sometimes coaxing. So, when he asked, “what’s our game plan,” I replied with, “It’s your day.”

He walked away immediately shaking his head in disapproval and mentioned how he didn’t really like it and asked if I had anything else? So, ten minutes before tee-time, I tried to justify, defend, and explain my mantra…. What else am I going to say at that point, “It’s NOT your day?” I said it, believing that good things were going to happen and staying with our process that had worked.

He teed off and proceeded to hit the ball in a hazard, took a drop, hit it in the middle of the green, and 3-putted for a double bogey. Walking on to the 2nd tee, he mentioned to me “yep, it’s my day all right.”

Only after a delay in the middle of the fourth fairway, did we have a chance to backtrack and re-focus. He played solid the rest of the day, but in a sport with large purses and where every shot counts, the damage had been done.

It’s Your Day!

The mistake was that I “got in the way” of my athlete. Perhaps, I inadvertently put the focus on factors outside of his control, believing that it was going to be a good day and that good things were going to happen. I also couldn’t account for the fact that he had heard this phrase a long time ago and played horribly.

Nonetheless, I made a mistake. Less is (almost) always more and I broke it. I tried to get creative and go off menu with my coaching style at the moment. It’s still a fault of mine; there are many tools in the shed and I want to use them all, when just one would do. It takes a genius to keep it simple.

Lastly, it was a costly mistake and if we are in a field of coaching and helping people, we are going to make mistakes. It is one true system of really discovering what methods work and what doesn’t in applied settings.

Dr. Rob Bell is a Sport Psychology Coach. His company DRB & associates is based in Indianapolis.  Some clients have included: University of Notre Dame, Marriott, and Walgreens. Check out the most recent book on Mental Toughness- Don’t Should on Your Kid: Build Their Mental Toughness   

mental toughness Growing up, Mary Towe was the oldest of 8 children, and had to take care of her brother and sisters.  For instance, she couldn’t go on any dates as a 16 year old until her newborn brother was asleep. She had mental toughness.

The entire family delivered newspapers when they were old enough (10 & 11) and each child had to go door to door to collect the money!!! If a household didn’t pay, the money came out of their own check.

When Mary was 16, she wanted to a pair of contacts. In 1966, contact lenses were $150 for one pair.

To raise the money, she babysat three children after school for $14 a week for 6 months, which she had to take a bus back and forth. She then took a job at a bookstore working from 4-9, five days a week and all day on Saturdays.

It took her 2 years to raise the money because she also had to buy her own clothes, own food, and bus fare, while also saving for Washington School for Secretaries. There was no safety net if she fell.

That’s mental toughness!!!

When my mom and dad separated when I was 9, Mary proceeded to obtain her Associates, Nursing degree, Bachelor’s, followed by an MBA. (I know because I was a child sitting in some of those classes). She eventually became Vice-President of the hospital and was very successful.

She not only ran a 40-million dollar budget, but was an incredible baker, could train dogs, horseback ride, cross stitch, type 80 words a minute, and run half-marathons.


Nowadays, the safety net is really close…

I often see parents waiting in their minivans with their children when it’s cold outside for the bus to arrive.

Currently, if a high school kid forgets his/her swimsuit, they call up mom or dad to bring it to them.

The present state of athletics is if a child is not getting enough playing time, parents just switch club teams or even high schools.

And we wonder why there is a sense of entitlement?

Rob Bell revised slide3Dr. Rob Bell is a Sport Psychology coach. DRB & Associates based in Indianapolis works with professional athletes & corporate athletes, coaches, and teams building their Mental Toughness.  His 2nd book is titled The Hinge: The Importance of Mental Toughness. Follow on twitter @drrobbell  or contact

Check out the new film & e-book, NO FEAR: A simple guide to mental toughness .