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champions adjust


All Champions ADJUST Find A Way


In the fall of 2008, a 47-year-old businessman, divorced father of four, went to his crack dealer. He was on a fourteen-day binge and was so bad off that his dealer actually refused to sell him any more until he got some sleep. It was this man’s low point.

After one final party binge about a year later, Michael Lindell quit alcohol and drugs. A success story in itself, but more impressive is that he grew a business empire from a drawing he sketched on his kitchen table.

One early morning after a night of pitiful sleep, he drew a sketch of a pillow with all sizes of foam that could be adjusted however a person would desire. He told his daughter “I’m going to create the worlds best pillow.” That evening MyPillow was created.

The journey for Lindell was not smooth, as his business since 2011 oscillated from extreme growth and successful infomercials to hemorrhaging money. At one point, he owed $30,000 to a fabric manufacturer with only a few days to pay or MyPillow would be forced to shut down. It was only after a chance meeting with an individual that was he able to get a meeting with investors and get the $30,000 loan with no collateral. He paid the manufacturer with just hours to spare.

MyPillow has become one of the top five telebrand products and has sold more than 26 million pillows with a workforce over 1,500 people. Michael Lindell’s dream is to become a $1 billion dollar company.

It’s not about the setback; it’s about the comeback!

A boat is off course 99% of the time. The way that a sailboat finds its destination is by tacking. A series of zigzagging maneuvers by a sailboat adjusting the sail back and forth to use the wind. Adjusting is how sailboats reach their final destination.

That’s how champions adjust. They just keep moving, making minor changes and course corrections along the journey.

One of the amazing things is that once Michael Lindell, now a Christian, shed his demons, he remained devoted to his own style and vision. His own infomercials and personality became a huge part of MyPillow appeal.

In all areas of life, champions adjust find a way.

Mental Toughness isn’t needed when things are going great. It is needed most when bad outcomes are happening, we are stressed and things are going wrong. How do we respond and adjust?


Build Mental Toughness

Dr. Rob Bell is a Sport Psychology Coach. His company DRB & associates is based in Indianapolis.  Some clients have included: University of Notre Dame, Marriott, and Walgreens. Check out all the books on Mental Toughness- 

Three ways to improve your teams motivation. 

Most coaches, executives, and owners want their team to be more self-driven and internally motivated. However, the measures that leaders employ are usually all externally driven. We often refer to outside measures to help facilitate change, namely rewards for good results or punishments for poor effort or outcomes.

If you are searching for more internal drive from your team, here are three metrics to examine. 

A-   Autonomy- People need to feel empowered in their position, that they can make decisions on their own and have a voice in their development.

R-  Relatedness- People want to feel a part of the team, that what they do matters, and they are contributing to something larger than themselves.

C-   Competence- People want to know that they are good at what they do. We do activities and perform tasks in which we are competent.  Confidence breeds success.

If a team is lacking in mental toughness and motivation, perhaps one of these principles is off.  For example, a person may feel he/she can make decisions (High A) and is good at it (High C) but not part of a team or recognized for their effort (Low R).

Here are three ways to improve the internal motivation.

A-  Autonomy- Have individual 1-1 meetings and regular check-ins with your team. Ask for and get their input about what is working and what needs changed.

R-  Relatedness- Have functions or competitions. Internal competitions are good; it can build the strength of a team and hanging out with one another enhances the camaraderie.

C-  Competence- Studies have shown that individuals will meet the expectations set forth by their coaches. In turn, positive feedback for effort increases the internal motivation, while negative feedback will decrease one’s motivation.

Sources:  Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum.Deci, E. L., & Ryan, R. M. (2000). The “what” and “why” of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11, 227-268.

Need an assist evaluating which of these qualities most applies to your team? Contact us below…

Dr. Rob Bell is a Sport Psychology Coach. His company DRB & associates is based in Indianapolis.  Some clients have included: University of Notre Dame, Marriott, and Walgreens. Check out the most recent book on Mental Toughness- Don’t Should on Your Kid: Build Their Mental Toughness