champions adjust

All Champions ADJUST Find A Way

In the fall of 2008, a 47-year-old businessman, divorced father of four, went to his crack dealer.

He was on a fourteen-day binge and was so bad off that his dealer actually refused to sell him any more until he got some sleep. It was this man’s low point, a rock-bottom hinge moment. 

After one final party binge about a year later, Michael Lindell quit alcohol and drugs. A success story in itself, but more impressive is that he grew a business empire from a drawing he sketched on his kitchen table.

One early morning after a night of pitiful sleep, he drew a sketch of a pillow with all sizes of foam that could be adjusted however a person would desire. He told his daughter “I’m going to create the worlds best pillow.” That evening MyPillow was created.

The journey for Lindell was not smooth, as his business since 2011 oscillated from extreme growth and successful infomercials to hemorrhaging money.

At one point, he owed $30,000 to a fabric manufacturer with only a few days to pay or MyPillow would be forced to shut down. It was only after a chance meeting with an individual that was he able to get a meeting with investors and get the $30,000 loan with no collateral.

He paid the manufacturer with just hours to spare.

MyPillow has become one of the top five telebrand products and has sold more than 26 million pillows with a workforce over 1,500 people. Michael Lindell’s dream is to become a $1 billion dollar company.

It’s not about the setback; it’s about the comeback!

A boat is off course 99% of the time.

The way that a sailboat finds its destination is by tacking. A series of zigzagging maneuvers by a sailboat adjusting the sail back and forth to use the wind. Adjusting is how sailboats reach their final destination.

That’s how champions adjust. They just keep moving, making minor changes and course corrections along the journey.

One of the amazing things is that once Michael Lindell, now a Christian, shed his demons, he remained devoted to his own style and vision. His own infomercials and personality became a huge part of MyPillow appeal.

In all areas of life, champions adjust find a way.

Mental Toughness isn’t needed when things are going great. It is needed most when bad outcomes are happening, we are stressed and things are going wrong. How do we respond and adjust?

Build Mental Toughness

Dr. Rob Bell is a Sport Psychology Coach. His company DRB & associates is based in Indianapolis.  Some clients have included: University of Notre Dame, Marriott, and Walgreens. Check out all the books on Mental Toughness- 


Kenya’s long-distance runner & two-time Olympic Champion, Kip Keino uttered these words so athletes would consider performance enhancing drugs. “When you stand on the podium, you must ask yourself, did I win this medal?”

I heard Hall of Fame coach, Joe Gibbs, speak recently. (He is in both the NFL and Nascar Hall of Fame.)  He told stories and talked about his faith and gave everyone a copy of his new book, Game Plan for Life.

He had his 1st Superbowl ring with him and announced that everyone could put on the ring and take their picture with him. I was about 10th in line and sure enough, everyone was putting on the illustrious ring and posing with coach.

When I shook his hand, I told him I grew up in Maryland and was a life-long Redskins fan. He proceeded to give me the ring and ask if I wanted my picture with it.

I told him, “Coach, I know what that ring represents and I didn’t earn it, I can’t put it on.” Joe Gibbs, said “ I appreciate that or respect that” and I had my picture with him while the ring lay on the table. Joe Gibbs & Dr. Rob Bell

Anything worth getting in life, we have to work for. Last time I checked, they don’t give championships, scholarships, high-paying jobs, or Super Bowl rings away!

Maybe that is the issue with motivation in general?  We are given too much, feel we deserve it, and don’t really appreciate it. Or worse, we expect it to be easy to earn.

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Rob Bell revised slide3Dr. Rob Bell is a Sport Psychology coach. DRB & Associates based in Indianapolis works with professional athletes & corporate athletes, coaches, and teams building their Mental Toughness.  His 2nd book is titled The Hinge: The Importance of Mental Toughness. Follow on twitter @drrobbell  or contact

Check out the new film & e-book, NO FEAR: A simple guide to mental toughness .