It is what it is builds mental toughness 

I actually yearn for the day that someone holds up the trophy with tears in their eyes and says it is what it is. 


They’d be condemned.

NO ONE says it when something good has happened!

But, I’ve got a sick sense of humor. 

So it’s cool when we hear “it is what it is” because we love misery?

It means something bad has happened and this person, leader, or team has accepted the circumstance.

Or worse, they’ve accepted the setback, the defeat and turned their circumstance into a condition.

Since it’s always used in a negative sense, the term doesn’t sit well.

It represents defeat. It is used an end point.

It is meant in terms of personal surrender and we cannot change the negativity or poor outcome so it’s time to mentality move on.

I can’t get better! Hey, it is what it is …

Except, it is what it is builds mental toughness as a starting point, not an ending point. 

It’s temporary and it’s part of the process. 

You lost, so can you do anything about it?  Stay Bitter or Get Better

Some coaches after winning a championship actually have come close to the It is what it is mentality.

They have sold out to the process so much that success is merely a byproduct, an outcome.  However, not long after their pinnacle of the season, they are back to the grind and the process. It builds mental toughness if we are committed to the process. 

It is what it is either stops us or starts us…

it is what it is builds mental toughness


dr rob bell speakerDr. Rob Bell is a Sport Psychology Coach. DRB & associates coach executives and professional athletes. Some clients have included three different winners on the PGA Tour, Indy Eleven, University of Notre Dame, Marriott, and Walgreens.